When contemplating losing one of the 5 senses… the sense of smell is one that very few would give up. The scent of coffee in the morning. The skin of a newborn baby. The smell of aftershave that you associate with your boyfriend’s freshly shaved face. Smell defines our existence in such a way that present, past, and future can mingle with one clearly defined scent. Scents to avoid are just as numerous as the smells we seek out. KANDALS Shoes seeks to strike one from the “bad” category and switch it to the pleasant column.
The smell of strawberry wafting through the air from…your shoes?
Abel, student turned entrepreneur and founder of KANDALS shoes, came to San Diego from Ethiopia. He wanted to develop a vision for a design savvy, unique women’s casual shoe, and thus KANDALS was born. These shoes, unlike Toms or Keds, have strawberry scented rubber soles.
When the KANDALS’ team was in the developmental stage they explored some issues that their competitors were having. One major complaint was that all canvas slip on shoes started to have a bad odor after repeated wear. To mitigate this problem, KANDALS found a way to combat the funk by using scented rubber soles. The sole of the shoe is dipped into a strawberry scent prior to being assembled. Not only does the rubber foundation of the shoe add a fresh aroma, but it also adds increased stability, durability, and comfort.
To find our more about Kandals, flip to page 62 in our Holiday 2012 Issue:
Written by Corrinne Bollendorf