Just like a coin has two faces, a woman has two halves. One part sugar, spice and everything nice, one part strength, purpose, fearless nerves…8000 Nerves to be exact. 8000 Nerves is a company that revels in femininity, and it shares its mission through vintage Peter Pan collars, touches of lace, bows and oodles of other girly details. At first glance you see only the most obvious side of the softer sex with “a touch of quirky and colorful, moving to more sophisticated and fun”. The models are dainty and the fabric is noticeable in its carefully planned details. But the mission of the company mirrors the strength of the women who don their clothing. “Be daring, be free, empower yourself with your 8000 nerves”. Their philosophy: “To embrace yourself and feel beautiful from the inside out… the idea is to own what makes you unique and dress the part of the free spirited, colorful person that only you can be. You are the master of your own destiny, and it is YOU who will decide where you’ll go, how you’ll get there, and what you’ll be wearing along the way.”
It is fitting that 8000 Nerves is a 4 sisters creation. In a house full of estrogen there are no “male vs. female jobs and roles”. Everyone pitches in, and everyone has their own jobs. In the same way, these sisters were able to define their roles within their company. “Revi is the oldest and is the ambitious, business-minded sister. Leeron is the second oldest and is the organized, responsible one of the bunch. I am the second youngest and the ambitious, creative one. Tami is the youngest and the creative, friendly, social sister. Our different personalities work out well in building 8000 Nerves. Ultimately we find a way to work as a team because everyone contributes a fascinating perspective.” Four sisters equals a full house and a collaborative designer’s dream.
To read the full article about 8000 Nerves, flip to page 93 in our Holiday 2012 Issue:
The cover dress of this issue is by 8000 Nerves and is available both in-store – 2220 Fern St., San Diego and online www.ShopGraffitiBeach.com
Article written by Alana Trevino Itaya