The word coy can be defined as playfully shy, modest, or hesitant. The brand Look Coy based out of Orange, California, was founded in 2008 by accessory fashion designer Alexandria. The name was inspired by the 30 and 40’s silver screen era of steamy stars, where big name actresses like Elizabeth Taylor or Shelly Winters would use their quick wit to win over the hearts and minds of their audience.
Look Coy’s signature item is the fascinator: a decorative narrow headpiece that is reminiscent of something you would find in Scarlett O’Hara’s or Judy Garland’s closet. Alexandria also hand makes original vintage inspired bracelets, necklaces, earrings, and rings. Moreover, she combines unique thrift jewelry finds and re-purposes them into new pieces.
In 2011 Look Coy expanded by adding classic vintage dresses to perfectly match and complement her fascinator and jewelry lines. By doing this, Alexandria re-creates classic looks with vintage roots that would make any woman feel like a gilded siren on the red carpet.
To shop Look Coy’s current collection, click here.
Written by Corrinne Bollendorf