Graffiti Beach is always on the search for cutting edge jewelry designers. So when we met LA-based designer, Christy Jackson from Verve back in 2010, we knew her designs would need to be shared with our readers! In our eyes, Christy’s jewelry line has always shined among the rest. She started Verve in 2006 and her designs have consistently been innovative, well-crafted and best of all…affordable! You can splurge on her more intricate pieces or purchase a beautifully designed and delicate bracelet for $60. We had the pleasure of sitting down with Christy and getting to know more about her line and her humble beginnings.
Graffiti Beach: What is the meaning behind your company name, Verve?
Christy Jackson: The word Verve has a few definitions. Verve is a noun for vitality, enthusiasm and liveliness. I thought it was a perfect fit for me because I have a genuine love, passion and enthusiasm for creating jewelry. It means an artistic expression of something. For me, jewelry is my art. It also means “sparkle”, perfect for a jewelry line. 🙂
GB: What did you do before you started your company?
CJ: I used to be an actress. I did some commercials, indie movies, a horror movie. Which means I also always worked in the service industry as a bartender and server!
GB: What inspired you to start a jewelry line?
CJ: I have always loved jewelry. Especially vintage. Like a lot of little girls I would spend hours in my grandma’s closet trying on her bling. Her pieces definitely started my love. I also love to travel and have been blessed enough to have visited many parts of the world. One of my favorite things about traveling is searching for great jewelry from the local artisans. You can find amazing pieces for not very expensive at local shops and street vendors. I love to search for unique, well made pieces that I will always have as a reminder of that place and time.
GB: If you were to describe your line in a short sentence, what would that be?
CJ: A juxtaposition of earthy and classy, edgy and elegant.
GB: Do you have a favorite piece in your line right now?
CJ: Right now I am really into making delicate little bracelets. I like to design ones that you can wear alone or layered. I also like to mix metals. Especially vintage brass with 18k gold filled. By using vintage brass with gold I can achieve a look that is modern but with a vintage flare. It also makes the pieces limited edition, which I am really into.
GB: If you were giving a few tips to up-and-coming fashion entrepreneurs, what would they be?
CJ: There are so many facets to the jewelry industry and it can be a little overwhelming. My advice is to just jump in and start by doing what you love. Take a class, read a book, get your hands dirty. Decide what part of the industry is your strong suit and just get started. It can also be intimidating because the market is so competitive, but don’t let that stop you. One step at a time. You will find that what you first thought was intimidating or impossible is actually achievable with a lot of hard work and staying passionate about your vision.