Graffiti Beach is always looking for the next emerging designer that is filled with passion and love for what they do. When I spotted Kovey Swimwear last year and met Kim Luong, the owner and designer of Kovey Swimwear, I knew there were amazing things to come for her and the super-cute Kovey line. In just one year Kovey Swimwear has become one of the most coveted bikini brands for the surfer girl looking for a sexy alternative to what current surf brands are offering. Kim’s ambitious attitude and keen eye for style has allowed her to land key accounts that emerging designers only dream of landing in their first year including Urban Outfitters. As if that wasn’t amazing enough, surf girls around the globe are following Kovey’s every move, the line currently has over 13k instagram followers! We are so excited to show our readers her newest collection which is now online www.GraffitiBeach.com and will hit our store March 1st. We also invite you to meet Kim in person at an exclusive trunk show we are hosting at the store on March 1st from 1 to 4pm (RSVP HERE). Check out this exclusive interview we did with Kim and get some insider tips of what life is like for an emerging swimwear designer swimming upshore!
Shop this look: Slider Top and Floater Bottoms in Pacific by Kovey Swimwear
Graffiti Beach: It seems like yesterday we met and you first showed me the concepts for your line! So much has changed this past year and Kovey has really taken off! What have been your biggest successes this past year?
Kim Luong: Time has gone by so fast! This past year has been great with opening several key accounts, magazine exposure, and our social media growth spurt. Overall, I think our biggest success this past year is the brand awareness we received. It’s also a plus that it ties in with our sales and constantly keeping us sold out in our best sellers.
Shop this look: Alaia Top and Offshore Bottoms in Marine by Kovey Swimwear
GB: We just uploaded the new line for Spring and have to say…it is amazing! We love the brights and bolds and there are so many options to mix-n-match! What are your personal favorite styles and colors?
KL: One of my personal favorites for Spring are our Swell Tops and Offshore Bottoms in Bolt. They have a super flattering cut and stays on while surfing. Bolt is a fun neon yellow color that makes anyone look tan. Our Offshore Bottom has a cheeky classic cut that should be every beach babe’s staple.
Shop this look: Alaia Top and Offshore Bottoms in Bolt by Kovey Swimwear
Shop this look: Swell Top and Bonzer Bottoms in Bolt by Kovey Swimwear
GB: Kovey’s Spring line seems so in tune with what is happening in the fashion world this season. Where did you get your inspiration from for the Spring ’14 collection?
KL: Our Spring ’14 collection is inspired by Beach Raves. It’s well suited for warmer nights and young spirits who gather by the shore. Every “Beach Raver” has a heart full of smiles, nonstop laughter, and free spirited dancing. Our Spring collection brings fun, vibrant colors that screams of beach parties and unforgettable memories.
Shop this look: Swell Top and Jetty Bottoms in Guava by Kovey Swimwear
GB: We know that you are also releasing a Summer collection. Can you tell us when it will hit stores and a little about what you have in store for us this Summer (without revealing all the surprises of course…haha!)?
KL: Our Summer ’14 collection will start hitting stores in April. The Summer collection will be bringing bright, classic, bold colors with calm, smooth yet intense vibes. Think “Tron Surfer” that glows with strength with an edgy grace.
Shop this look: The Lineup by Kovey Swimwear
GB: For all those designers out there dreaming to start their very own bikini lines, can you give them any tips?
KL: If you’re going to take the plunge, don’t hesitate and just dive in. You have to give it everything you got. In the end, you can’t fail if you never quit. For me, I’m driven by happiness. So doing what I love and loving what I do sounds like a dream come true to me. =)
Kim Luong is exactly what the fashion industry is all about, taking big risks and never giving up! To all you emerging designers, models and artists out there…hopefully this interview gives you some inspiration to continue following your dreams. And for all you surf girl fashionistas, we hope to see you Mar 1st for our trunk show =)
Written by: Melanie Michaud, Owner of Graffiti Beach
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